CRAFTING GROWTH AND STRATEGY FOR THE NEXT INTERNET

MATT

CHUEN

I’m Matthew Chuen, a London-based Web3 strategist and growth marketer working at the intersection of technology, decentralisation, and digital storytelling. I build ecosystems, scale communities, and shape narratives for projects defining the next wave of Web3 and AI innovation.

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I’ve spent close to a decade working in Web3. I got into it after reading Satoshi’s white paper and later Ethereum’s, realising it was the start of something bigger than speculation. Since then, I’ve helped build ecosystems, design token economies, and scale projects that sit at the edge of what’s next. I care about connecting good ideas with structure, compliance, and storytelling so they can turn into things people actually use and believe in.

I studied Psychology and English Language at the University of Hertfordshire, which gave me a strong foundation for understanding people and behaviour. That background has shaped how I approach growth, storytelling, and strategy. Over the years I’ve worked across Web3, DeFi, gaming, and fintech, leading marketing, legal, and commercial functions to help teams scale responsibly and with intent.

GTM Stategy

designing and executing growth frameworks for token ecosystems and frontier tech

GTM Stategy

designing and executing growth frameworks for token ecosystems and frontier tech

GTM Stategy

designing and executing growth frameworks for token ecosystems and frontier tech

Brand & Narrative Building

crafting stories that bridge decentralised tech with mainstream audiences

Brand & Narrative Building

crafting stories that bridge decentralised tech with mainstream audiences

Brand & Narrative Building

crafting stories that bridge decentralised tech with mainstream audiences

Compliance & Legal Structuring

Building foundations, DAO governance, and compliant token economies

Compliance & Legal Structuring

Building foundations, DAO governance, and compliant token economies

Compliance & Legal Structuring

Building foundations, DAO governance, and compliant token economies

Marketing Consultant

Consultancy

2016 — Present

Advising Web3 and frontier tech projects on strategy, growth, and market positioning. Clients include: Aeternity, Cartesi, Orion Protocol, MANTR, Miami FC, New Era, QP x LDN and more. Focus on GTM, parternerships, ecosystem, and brand.

Marketing Consultant

Consultancy

2016 — Present

Advising Web3 and frontier tech projects on strategy, growth, and market positioning. Clients include: Aeternity, Cartesi, Orion Protocol, MANTR, Miami FC, New Era, QP x LDN and more. Focus on GTM, parternerships, ecosystem, and brand.

Marketing Consultant

Consultancy

2016 — Present

Advising Web3 and frontier tech projects on strategy, growth, and market positioning. Clients include: Aeternity, Cartesi, Orion Protocol, MANTR, Miami FC, New Era, QP x LDN and more. Focus on GTM, parternerships, ecosystem, and brand.

VP Marketing / Web3

MetaGravity

2023 — Present

Leading decentralised infrastructure strategy, token design, and GTM execution across Web3 gaming and hyperscale technology. Overseeing marketing, partnerships, compliance, and ecosystem expansion.

VP Marketing / Web3

MetaGravity

2023 — Present

Leading decentralised infrastructure strategy, token design, and GTM execution across Web3 gaming and hyperscale technology. Overseeing marketing, partnerships, compliance, and ecosystem expansion.

VP Marketing / Web3

MetaGravity

2023 — Present

Leading decentralised infrastructure strategy, token design, and GTM execution across Web3 gaming and hyperscale technology. Overseeing marketing, partnerships, compliance, and ecosystem expansion.

Head of Marketing

Superfluid

2022 — 2023

Led global marketing for real-time finance protocol Superfluid, growing developer adoption and awareness through content, community, and event strategy. Drove visibility across ETHGlobal, Devcon, and ETHCC.

Head of Marketing

Superfluid

2022 — 2023

Led global marketing for real-time finance protocol Superfluid, growing developer adoption and awareness through content, community, and event strategy. Drove visibility across ETHGlobal, Devcon, and ETHCC.

Head of Marketing

Superfluid

2022 — 2023

Led global marketing for real-time finance protocol Superfluid, growing developer adoption and awareness through content, community, and event strategy. Drove visibility across ETHGlobal, Devcon, and ETHCC.

Chief Marketing Officer

StormX

2020 — 2022

Directed global marketing, growth, and compliance. Delivered the first crypto NBA jersey patch sponsorship with the Portland Trail Blazers and scaled the StormX brand into mainstream culture. Expanded global user base across EMEA and APAC.

Chief Marketing Officer

StormX

2020 — 2022

Directed global marketing, growth, and compliance. Delivered the first crypto NBA jersey patch sponsorship with the Portland Trail Blazers and scaled the StormX brand into mainstream culture. Expanded global user base across EMEA and APAC.

Chief Marketing Officer

StormX

2020 — 2022

Directed global marketing, growth, and compliance. Delivered the first crypto NBA jersey patch sponsorship with the Portland Trail Blazers and scaled the StormX brand into mainstream culture. Expanded global user base across EMEA and APAC.

Head of Marketing

Kinesis

2019 — 2020

Launched global campaigns and branding to promote a gold-backed digital currency platform, driving both institutional and retail adoption and early-stage exchange traction across MENA and APAC regions.

Head of Marketing

Kinesis

2019 — 2020

Launched global campaigns and branding to promote a gold-backed digital currency platform, driving both institutional and retail adoption and early-stage exchange traction across MENA and APAC regions.

Head of Marketing

Kinesis

2019 — 2020

Launched global campaigns and branding to promote a gold-backed digital currency platform, driving both institutional and retail adoption and early-stage exchange traction across MENA and APAC regions.

15+

Projects worked with (Web3/Tech)

15+

Projects worked with (Web3/Tech)

15+

Projects worked with (Web3/Tech)

$18m+

Raised across projects

$18m+

Raised across projects

$18m+

Raised across projects

14+

Years of experience

14+

Years of experience

14+

Years of experience

Bachelor of Science (BSc), Psychology & English Language

University of Hertfordshire

2006 — 2009

Explored decision-making, perception, and linguistics in the context of human communication. A foundation that continues to shape my approach to growth strategy and market positioning.

Bachelor of Science (BSc), Psychology & English Language

University of Hertfordshire

2006 — 2009

Explored decision-making, perception, and linguistics in the context of human communication. A foundation that continues to shape my approach to growth strategy and market positioning.

Bachelor of Science (BSc), Psychology & English Language

University of Hertfordshire

2006 — 2009

Explored decision-making, perception, and linguistics in the context of human communication. A foundation that continues to shape my approach to growth strategy and market positioning.

$25m+

In Revenue Generated

$25m+

In Revenue Generated

$25m+

In Revenue Generated

15+

Projects worked with across DeFi, Web3, and Tech

15+

Projects worked with across DeFi, Web3, and Tech

15+

Projects worked with across DeFi, Web3, and Tech

14+

Years Leading Marketing, GTM and Growth

14+

Years Leading Marketing, GTM and Growth

14+

Years Leading Marketing, GTM and Growth

30+

Global Partnerships Activated

30+

Global Partnerships Activated

30+

Global Partnerships Activated

3

Sucessful TGEs

3

Sucessful TGEs

3

Sucessful TGEs

100+

Global Campaigns Lead

100+

Global Campaigns Lead

100+

Global Campaigns Lead

Looking to start a project or you need consultation? Feel free to contact me.