A multi-skilled content strategist and copywriter with good all-round planning, writing and creative expertise. Experienced in providing motivation and guidance to colleagues and helping them produce concise copy across the board. Played a key role in the conception of brand identity, and execution of innovative copy to integrate cross-channel initiatives, including – web initiatives, online advertising, digital marketing and direct mail and print advertising.
Enthusiast and lover of social media tools and technologies, with a solid track record of creating and implementing successful social media and content programs. I ensure that I keep up-to-date with the constantly evolving technologies that are present in online social networking, the ‘blogosphere’, search tools and work closely with other departments to ensure campaigns stay fresh, innovative and efficient.
I possess a good knowledge of WordPress along with intermediate knowledge in regards to Email Marketing, SMO, SEO and Google Analytics.
Social Media familiarity includes – Facebook, Twitter, Pinterest, Instagram, LinkedIn, Vine and Google+